
Ethan Caldwell
Editor-in-Chief
Covering sweepstakes & online gaming since 2016
“A ranking is only worth as much as the testing behind it.”
Ethan has spent close to a decade covering US online gaming, starting on the regulated real-money side before the sweepstakes model took off. He built the scoring rubric sweepspicks uses today and is the final sign-off on any change to the rankings.
His job is to keep the site honest: he referees disagreements between reviewers, pushes back when a bonus looks better on paper than in practice, and makes sure an affiliate relationship never nudges a score. If a casino can't be recommended to a friend, it doesn't make the list.
He also writes the standards pages that explain how we work and reviews reader complaints about our own coverage — because a review site should be as accountable as the casinos it rates.
Areas of expertise
Editorial standardsMarket analysisSweepstakes law
Every review Ethan publishes is scored with our six-category methodology and fact-checked by a second editor before it goes live. Affiliate commissions never influence a score — see our editorial independence policy.